We are a client-focused coil tubing service provider specializing in technical, value-added solutions in the intermediate and deep coil sector of the O&G industry in Western Canada through the utilization of high-standard equipment and a technically-proficient staff.
Balanced Energy’s competitive strategy is to be a boutique/niche player focusing its efforts on specific clients. Building on the success of existing client relationships, the company will develop close relationships with new clients in the long reach horizontal market. The business model is designed to be scalable over time. The relationships developed with key clients have proven to be successful as demonstrated by steadily increasing volumes.
As stated by our President, Mr. Neil Schmeichel: “We simply have a different business model than our larger multinational competitors. We partner with the regional E&P companies. While our competitors have a global mindset that is driven by global profits, we are laser focused on supporting regional E&P producers by helping them reduce costs now and over the long term”.
“Our goal is to understand exactly what the E&P partners need and provide them customized, cost-effective solutions that save time and money. We must integrate ourselves into their strategy. You invest your earnings back into what the client needs and that includes retaining your core assets during down cycles, it’s a mutually beneficial approach,” emphasizes Mr. Schmeichel.